Most people know about this theory. However, just in case you have been hiding under a rock for most of your life, I will explain. And by explain, I mean that I will copy and paste this excerpt from Wikipedia:
“Six degrees of separation is the theory that everyone and everything is six or fewer steps away, by way of introduction, from any other person in the world, so that a chain of “a friend of a friend” statements can be made to connect any two people in a maximum of six steps. It was originally set out by Frigyes Karinthy in 1929 and popularized by a 1990 play written by John Guare.”
Okay, now that we got that out of the way, lets talk about how this applies to a small business. Most of your business is going to come from word of mouth. I’m talking happy customers (we will talk about this topic next week), people you already know, and people you meet at events or networking groups. Or in the story I am going to tell you about today, from Facebook friends.
Everyone in my life knows whats I do for a living (whether they want to or not). This is partially because I really really love this whole art and design gig, but also because that is a great way to get new business. When the people you know understand what you do and like you, you will be the first person that comes to mind when they run into a coworker who says, “I really need a plumber”, or “I am looking for a wedding planner”, or in my case “I am looking for someone who can paint a logo on the floor”.
I have a friend in my church small group who had a Facebook friend who had another Facebook friend who wrote a post that said “I need someone who can paint a logo on the floor”. (That is only three degrees of separation, in case you are trying to keep track). My friend told me that I was the first person she thought of, and I ended up getting that contract. It was also an amazing opportunity. It was 900 square feet of logos for The Thomas Johnson Elementary school in Baltimore, MD.
That first picture on the left was taken from the roof of the school. And the second is obviously me. I am 5’5″ and that thing is 18 feet. When I was finished I had a chance to meet the project planner for the whole thing, and he was happy with my work. He put me on their contract list for more work like this. And it all originated from a friend. You never know who might need your service or product or who “knows someone who knows someone”. That being said, I don’t dismiss or undervalue God’ role in any of this. Just for the record, it was a straight up blessing and God get’s credit (another topic for another day).
Just remember that sometimes just talking about what you do or being bold enough to offer people your business card can make a huge difference in your business. I hope you take that to heart and it increases your own business!