How to Build Your Creative Brand and Find Your Target Audience
Julie Maida Julie Maida

How to Build Your Creative Brand and Find Your Target Audience

If you finding it challenging to reach the right audience and promote your work effectively, you're NOT alone! We all struggle with marketing at some point, but it doesn't have to be that way.

I made this helpful video about marketing for you if you prefer to watch (or listen). :)

Read More
How to Use Masking Fluid with Watercolor
Julie Maida Julie Maida

How to Use Masking Fluid with Watercolor

I don’t remember how I originally discovered masking fluid, but I was hooked once I figured it out. I get a lot of questions about it, so I thought I would write about it and explain how to use it. I also made a video about it here in case you prefer to watch.

What is masking fluid?

Also called friskit, it’s a liquid material that you put on dry watercolor paper in order to “mask off” areas that you want to keep white. You can also apply it over paint and apply darker layers on top of it - you can get all kinds of cool playful effects. But make sure the paper is dry!!

A couple of things to know about masking fluid that will make your life way easier. . .

Read More

Join My VIP List

Be the first to know about new collections, and get access to helpful resources for artists and creative business owners.

What you can expect: Emails 2-4 times per month. They include: helpful free resources related to art, business, watercolor, and art licensing. They also contain: new collection and product announcements, sales and special promotions. I genuinely want to connect with you, value your feedback, and would for you to join my VIP list! You are free to opt out at any time - no pressure. :)